How To Think About Minimum Viable Products, And The Path To Passion At Startup Festival

It’s about targeting your ideal early adopter customer and getting them to help you build a product that can truly impress and succeed with a broader market – Patrick Vlaskovits

TechCrunch

At Startup Festival in Montreal this week, today saw a Lean Workshop hosted in part by Lean Entrepreneur authors Brant Cooper and Patrick Vlaskovits. The two entrepreneurs and authors spent the morning articulating what makes for a lean entrepreneur or startup, and how lean tactics can apply to companies big and small. The talk was exhaustive, but a couple highlights stood out around what’s meant when people talk about minimum viable products in lean startups, and how to get from there to something that creates the kind of passion that turns consumers into advocates.

Minimum Viable, Not Nearly Viable

The minimum viable product, or MVP, is not just something broken you release because it’s easy, according to Vlaskovits. It’s about targeting your ideal early adopter customer and getting them to help you build a product that can truly impress and succeed with a broader market. Too often people seem to think that an…

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