Yahoo Acquires Xobni


Yahoo has just announced that they’ve acquired Xobni, the startup that tries to make your inbox and contacts list less terrible by focusing on the people you communicate with most.

(To answer the question that most people are probably wondering : it’s pronounced Zob-Knee, and it’s “inbox” backwards.)

Back in 2007 (at TechCrunch 40!), Xobni launched as a plugin for Microsoft Outlook that sorted all of your correspondence by contact, automatically pulling in each contact’s data from the likes of LinkedIn, Twitter, and other social networks. Over the past few years, they’ve rolled out similar functionality to Gmail, iCloud, and (fittingly) Yahoo! Mail. Around the end of last year, they launched Smartr Contacts — an app that sorted your contacts by their perceived “importance” — for iOS and Android.

There’s no official word yet on how much the acquisition was finalized at, but previous rumors had pinned it at between…

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